Learn How to Market and Distribute Your Film

1. What you need to know BEFORE you shoot
- developing a release strategy
- checklist for preparing your film for buyers
- how to generate consumer & distributor interest for your film
- what are your film’s exhibition options (theaters, TV, DVD, internet)?
- what are deliverables?

2. Theatrical
- pros & cons of a theatrical release
- theatrical bookers & four walling
- how much does it cost to have my film in theaters?
- Profits, or total loss?
- the myths of a theatrical run
- what’s non-theatrical (PPR)?

3. TV
- how do I license my film to a broadcaster?
- what broadcast options are available?
- broadcast 1st or DVD release 1st?

4. Internet
- streaming video, Podcasts, download to own?
- can I really make $$ via the internet?
- what are the risks?
- why you must consider internet delivery

5. DVD (rental, retail, library)
- how Netflix & Blockbuster changed everything with 8 million on-line DVD renters
- the truth about retail & why it’s so hard to get onto the shelf
- why virtual shelf space saves the day
- where do stores purchase their DVDs from?
- burn on demand kiosks
- the risks of DVD retail distribution- RETURNS!
- my DVD just released, now what? learn about the “long-tail effect”

6. Distributors
- learn how to find the right distributor for your needs
- what are the pros & cons of the $0 advance- 100% back end deal?
- how to protect yourself when signing an exclusive deal
- review and discuss an actual distribution contract
- the myths of what big distributor can do
- the myths of what a small distributor can’t do

7. Producer’s Rep
- who are they?
- what are their fees?
- what can they do for my film?

8. Sales Agent
- who are they?
- how are they different from a producer’s rep?
- where can they sell my film?
- what are the costs?

9. International Sales
- foreign sales agents
- what are typical licensing fees?

10. Film Markets
- foreign film markets (AFM, Berline, Cannes, MipCom, MipDoc, HotDocs, Napte)

11. Film Festivals
- top 10 festivals to be in
- why getting in a top festival may not help you make money

12. Self-Distribution
- discover new models of self-distribution & why it works
- what’s required when self-distributing
- do’s & don’ts of self-distribution
- what’s a sub-distributor & why are they required?
- learn how to make more money via self-distribution
- how much money do I need to properly self-distribute?

13. Marketing
- why marketing & promotion is everything!!!
- who are we marketing to?
- what is viral & buzz marketing?
- mandatory sales materials for B2B marketing
- mandatory sales materials for B2C marketing
- why you shouldn’t use your friend for designing the DVD cover artwork
- why you should outsource your marketing & publicity needs

14. Sales Projections
- will my investors get their $$ back?
- learn how to make real sales projections (TV & DVD / US & Int.)
- when do I get paid?

15. Project clinic
- we’ll select projects from participants to workshop

Click here to register for the NY Film Distribution Seminar and Workshop, or call 732-321-0711.

• 5 things you need to know BEFORE you shoot
• The secrets for a successful theatrical release
• What every producer needs to know in order to make a profit on their film
• How to find and make a deal with a distributor that actually pays
• Top 7 mistakes to avoid when making a film distribution deal
• How sexy distributors make you look good, but make you ZERO money
• Why the internet is the most important link in helping you make money
• 3 ways your audience will make you immediate money
• How Netflix changed everything with 7 million on-line subscribers
• The truth about retailers & why they can’t stock your movie title
• Walmart– Why big retailers can actually bankrupt you, instead of making you rich
• Why pay for a Producer’s Rep & Sales Agent– do it yourself
• How to get TV broadcast in the US and other countries
• Get your film to all the major Film Markets with or without a sales agent
• Why getting into Sundance Film Festival just doesn’t matter
• Get Film Festivals to pay YOU for screening your film
• Why traditional distribution models are dead and only work for about 2% of indie films
• Why non-traditional distribution models work and make you money
• Get real sales projections for your project

Click here to register for the NY Film Distribution Seminar and Workshop, or call 732-321-0711.